Google Adwords is undoubtly a powerful marketing tool for driving visitors to your site. It is also a tool that will zap your finances if not used properly. So, our top tips when using Google Adwords:

1. Have a clear strategy – E-marketing should be an integral part of your overall marketing strategy. Make sure you have your plans written down!

The days of just looking at how many people visited your site are long gone. It is now possible to track visitors around your site and get detailed information to help you determine the strengths and weaknesses of your site and make improvements. Watch this video to discover more.

Interactive features are a great way to engage visitors and keep them on your website for longer. If all of your content is text, it doesn’t matter how interesting and relevant the content is, you’re not going to keep visitors on your site as long if you don’t make the delivery of the content more appealing.

Interactive features like content sliders are a great way to deliver a lot of information in a less overwhelming form. Consider combining such features with audio or video so that visitors can enjoy and explore your site without having to read through masses of content.

All web editors, at some time or another, have been in the sitation where they just need that perfect picture to finish off a page but haven’t got one to hand. Adding images to pages breaks up text and should tell visitors to your site exactly what that page is about straight away.

When you receive lots of e-mails everyday, the last thing you want to do is sort out the SPAM from the genuine e-mail. It is particularly annoying if you get your e-mail direct to your mobile device and it goes off everytime you receive junk mail.