Today we saw some high profile brands, such as Wikipedia, Google and eBay), take part in the protest known as 'Internet blackout' over the Stop Online Piracy Act (SOPA). So what is SOPA and how could it affect you? As the video explains, it's a piece of US legislation that if passed will allow sites to be blocked if they contain ...
We've talked about for marketing your business, we've seen that social media integration is going to be a key trend in 2012 and we've been told that it is a mistake not to be on Google Plus. So the next question is how we put this information into action and integrate with Google Plus. At the moment you can't ...
This week we have come across three separate organisations that use online advertising to push traffic through to their social media sites or from other social media site to another. We found this interesting and slighting confusing at the same time! If we assume that the goal is to service your customer, then social media is a tool that can be ...
If you're not careful, using social media to market your business could lead to social media burnout. You may spend hours on social media sites talking to friends and family and now you're using Facebook, Twitter, LinkedIn, Youtube, Google+ and any other social media site you can think to sign up to in order to promote your business. Everytime you ...
The new year has got us thinking about what happened in 2011 and what the liking trends are for 2012. This video sums up the trends from 2011 pretty well and provides some lessons for business to learn from in 2012 in order to succeed at social media marketing. This year has certainly seen many businesses getting smarter about the way ...
Did you know that the World Wide Web has evolved through different version? The web is continually evolving, so it's not like when a new version of Windows comes out we suddenly see a big difference. In many cases, the milestones in the evolution of the web are often more easily understood by looking back with hindsight. I have been ...
After my previous post on '' I suggested that it is better to be safer than sorry and sign up to Google+ so that you can hit the ground running if your target audience moves to Google+. But how likely is it that they will? I mean, Google is huge and people use it for all sorts of things, like ...
To gain the maximum benefit from the Social Media revolution you are going to have to set up profiles on social networking sites and become active in creating social media content, such as blogs, etc. However, we realise that there are businesses that don't want to get so hands on, that may not have the time at the moment to ...
