E-marketing
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We all want to know what people are saying about our company and about our website. One of the best ways to find out what people are saying is by looking on the Internet on other websites and forums, but that's time consuming right? WRONG!
Keep your web content fresh!
When was the last time you updated the content on your website? I'm not talking about the design or using the latest web technologies, I'm talking about when was the last time you updated the text and pictures on your website!
If you haven't updated the content of your web pages then you are probably missing out! Visitors to your site will quickly forget you if they keep coming back and are reading the same thing everytime. Static websites are stale websites!
New Smart Mail service launched!
Google Analytics has shown us the power of information when it comes to marketing online. Now the power of analysing traffic to your website comes to your e-mail as well.
Learn what interests your clients and how to improve the way you communicate with them. Remember that, on average, it is 90% cheaper to retain a customer than acquire a new one and good communication is key.
Don’t let Google Adwords bleed you dry!
Google Adwords is undoubtly a powerful marketing tool for driving visitors to your site. It is also a tool that will zap your finances if not used properly. So, our top tips when using Google Adwords:
- Have a clear strategy – E-marketing should be an integral part of your overall marketing strategy. Make sure you have your plans written down!
How to make use of Google Analytics
The days of just looking at how many people visited your site are long gone. It is now possible to track visitors around your site and get detailed information to help you determine the strengths and weaknesses of your site and make improvements. Watch this video to discover more.
An introduction to Google Adwords
If you are new to marketing products and services online, you may have heard whispers about Google Adwords but not yet ventured down the route of trying it. We thought the video below gave a good introduction to Adwords.
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