Content Marketing and Social Media

e-Marketing

Talking e-marketing with members of the Solent Enterprise Network for Sustainable Enterprise (SENSE)

It was a privilege to be invited along to give a talk on e-marketing to a group of budding entrepreneurs at Southampton Solent University. It is always a joy to talk to entrepreneurs who are just starting out on their exciting journeys. As well as being a privilege it was also a challenge to select the topics to include in talk and it...

Reasons to have your own personal Vcard website.

It's been very interesting to see the increase in demand for personal Vcard websites over the past couple of years. We thought we would take a look at what Vcard websites are, what they offer and why people want them. What is a Vcard website? Quite simply, a Vcard website is a small personal website that acts as an online business...

How to use social networking outposts to drive your inbound marketing strategy

We've talked a lot about the importance of e-marketing strategies and how to make effective use of social media without it sucking up all of your time. The launch of Google+ and the recent IPO filing that reveals what Facebook is worried about has made some people once again consider their reliance on a particular social network. We've probably...

SOLUTION – Auto post WordPress posts to Google+

Following our article on auto posting to Google+ we have evaluated some of the solutions that have been put forward for auto posting from Wordpress to Google+. The best solution we evaluated was Next Scripts Social Networks Auto-Poster, which we have reviewed here and will guide you through installing the plugin. The plugin itself is free but also requires...

Google+

How do I auto post to Google Plus from WordPress, Twitter, Facebook, etc?

We've talked about [intlink id="599" type="post"]using social media efficiently[/intlink] for marketing your business, we've seen that social media integration is going to be a key trend in 2012 and we've been told that it is a mistake not to be on Google Plus. So the next question is how we put this information into action and integrate with Google Plus. You...

Drive Traffic to Your Web Site

Where should your e-marketing campaigns be driving traffic to?

This week we have come across three separate organisations that use online advertising to push traffic through to their social media sites or from other social media site to another. We found this interesting and slighting confusing at the same time! If we assume that the goal is to service your customer, then social media is a tool that can...

Social Media Overload

How to use social media efficiently and avoid social media burnout.

If you're not careful, using social media to market your business could lead to social media burnout. You may spend hours on social media sites talking to friends and family and now you're using Facebook, Twitter, LinkedIn, Youtube, Google+ and any other social media site you can think to sign up to in order to promote your business. Everytime...

Social Media Marketing Trends

What have been the big e-marketing trends in 2011?

The new year has got us thinking about what happened in 2011 and what the liking trends are for 2012. This video sums up the trends from 2011 pretty well and provides some lessons for business to learn from in 2012 in order to succeed at social media marketing. [youtube_video id=0qgFTQ8zu3g width="445" height="280"] This year has certainly seen many businesses getting...

Google Plus Features

Will my customers and clients really move to Google+?

After my previous post on '[intlink id="500" type="post"]Should you be on the new social network, Google+?[/intlink]' I suggested that it is better to be safer than sorry and sign up to Google+ so that you can hit the ground running if your target audience moves to Google+. But how likely is it that they will? I mean, Google is...

Social Media Share Links

Benefit from social media without having to maintain profiles

To gain the maximum benefit from the Social Media revolution you are going to have to set up profiles on social networking sites and become active in creating social media content, such as blogs, etc. However, we realise that there are businesses that don't want to get so hands on, that may not have the time at the moment...