If you promote your business using the Internet or you are an e-commerce company, and lets face it most companies fall into one of these categories, then Web 2.0 is a concept that affects your business. Web 2.0 may be a term that you have heard whispered by some IT...
You may have seen our blog article yesterday '[intlink id="481" type="post"]{{empty}}[/intlink]' about making sure your website is secure and protected. We were prompted to post that article following a recent security issue that could potentially have affected many sites, which was a reminder of the constant threats to which there...
Most of use are only too aware of security threats on the web. There are viruses, hackers, malware, spyware and numerous other threats. Some threats are quite specific that could affect your website, and if the website is your business then the impact is going to be greater. But it's one...
I see lots of business, particularly new start ups, using Facebook to try and promote their business. There is no doubt that for many businesses social media provides a cheap channel through which to advertise and promote. However I see some businesses that don't make the distinction between business and...
How many times have you given up making an online purchase because of all the steps you have to go through filling out details over and over? In the last couple of years more and more businesses have opted to store customer details so that they don’t have to be...
Well, there is plenty of choice, so how do you find the one that is right for you? The key issue is what is acceptable to your potential customers. Given the choice, would your customers use Westion Union or Google Checkout? Your customers will only part with their cash online if...
Google Adwords is undoubtly a powerful marketing tool for driving visitors to your site. It is also a tool that will zap your finances if not used properly. So, our top tips when using Google Adwords: [checklist] Have a clear strategy – E-marketing should be an integral part of your overall marketing...
The days of just looking at how many people visited your site are long gone. It is now possible to track visitors around your site and get detailed information to help you determine the strengths and weaknesses of your site and make improvements. Watch this video to discover more.
Interactive features are a great way to engage visitors and keep them on your website for longer. If all of your content is text, it doesn’t matter how interesting and relevant the content is, you’re not going to keep visitors on your site as long if you don’t make the...
All web editors, at some time or another, have been in the sitation where they just need that perfect picture to finish off a page but haven’t got one to hand. Adding images to pages breaks up text and should tell visitors to your site exactly what that page is...
