Content marketing results in six times as many conversions when compared to other online marketing methods. It is 3 times more effective at generating leads and costs 62% less. Content is still king, whether it’s on your website or what you publish on social media.
A clear content and social media strategy will help you to define your goals and identify the appropriate mediums and channels through which to connect with your target audience. Creating content that is relevant to your target audience to attract the right people is key.
Content marketing not only results in higher engagement but also improved rankings in search engines, who reward high quality and original content. Discover aspects of our content and social media marketing services below.